Win Jobs
Scalable multi-client growth platform
Building a Scalable Lead Generation Platform for UK Trades
Win Jobs partnered with XCONS Solutions to build a scalable lead generation platform designed to help UK trades businesses sign up, launch their online presence, generate leads, and manage their growth through one connected system.
The project combines GoHighLevel, WordPress, CRM automation, landing pages, Google Ads, lead and call tracking, Slack notifications, and Microsoft Clarity to create a complete infrastructure for client onboarding, lead generation, tracking, and ongoing optimisation.
Client :
Derek John Duffy
Date :
May 27th, 2026
Project type :
Lead Generation Platform
Services :
GHL • Web Development • CRM • Automation • Google Ads • Tracking



The Challenge
Win Jobs needed more than a traditional website or lead generation funnel. The goal was to create a repeatable platform capable of onboarding multiple trades businesses while giving Win Jobs and its clients clear visibility over leads, calls, campaigns, and website performance.
The platform needed to support different trades, services, packages, and UK-wide locations while keeping subscriptions, onboarding, CRM, advertising, tracking, and notifications connected.
Key requirements included:
- Multi-step trade business signup
- Dynamic trade and service selection
- UK-wide area selection
- Package and Stripe subscription integration
- Automated client onboarding
- Reusable landing page templates
- Google Ads infrastructure
- Lead and call tracking
- Real-time lead notifications
- User behaviour tracking
- Scalable CRM and automation
- Future expansion into a SaaS platform
The Strategy
XCONS designed Win Jobs around a scalable GoHighLevel architecture supported by WordPress and connected tracking and growth systems.
Rather than creating isolated tools, we connected the customer journey from signup and subscription through onboarding, landing page deployment, advertising, lead generation, notifications, tracking, and optimisation.
The system was built around reusable templates, dynamic trade and service mapping, automated workflows, CRM pipelines, subscription management, and centralised lead visibility.
A WordPress frontend was also implemented to strengthen the brand, SEO, content scalability, and long-term search visibility while GoHighLevel manages the platform’s funnels, CRM, automation, and client infrastructure.
What We Built
Multi-Step Signup & Onboarding
Create a structured signup journey for trades businesses, from account creation and package selection through verification, subscription, and automated onboarding.
Dynamic Trade System
Build a flexible trade structure with dynamic services and packages, allowing new trades, locations, and service categories to be added as Win Jobs expands.
CRM & Automation
Connect custom CRM fields, onboarding workflows, email, SMS, notifications, pipelines, and lead routing to reduce manual administration and improve visibility.
Landing Page System
Develop reusable, mobile-optimised landing page templates designed for lead generation, paid advertising, SEO, and fast deployment across different clients.
Client & Admin Dashboards
Create structured dashboards for monitoring subscriptions, billing, campaigns, leads, client progress, tasks, and account activity through one centralised system.
Design & User Experience
The platform and landing pages were designed around the Win Jobs brand using a dark blue, yellow, and white visual identity with a modern, bold interface.
The system follows a mobile-first approach with an emphasis on usability, clear calls to action, conversion-focused messaging, and scalability.
Landing pages were also structured for SEO and designed to support both paid traffic and future organic growth.
Tracking & Growth Infrastructure
Lead & Call
Tracking
Track lead sources, campaign attribution, lead status, phone enquiries, dedicated numbers, and calls to provide clearer visibility across advertising campaigns.
Slack Lead Notifications
Connect lead generation with Slack so new enquiries trigger real-time notifications, helping the Win Jobs team monitor opportunities without constantly checking the CRM.
Microsoft
Clarity
Implement Microsoft Clarity to analyse sessions, clicks, scrolling, interactions, and visitor behaviour across Win Jobs and applicable client landing pages.
Google Ads & Optimisation
Create a repeatable advertising infrastructure covering campaign setup, tracking, phone numbers, lead monitoring, performance analysis, and ongoing campaign optimisation.
The Outcome
The result is more than a lead generation website. XCONS created a connected platform infrastructure covering:
Sign Up → Subscribe → Onboard → Launch → Advertise → Generate Leads → Track → Optimise
Win Jobs now has a scalable foundation for onboarding trades businesses while connecting landing pages, CRM, advertising, lead tracking, call tracking, notifications, user behaviour analysis, and ongoing optimisation.
The architecture can also expand across additional trades, services, locations, and customers as the platform grows.
Built for What's Next
Win Jobs was designed with future scalability in mind.
The platform provides the foundation for evolving towards a larger SaaS-style ecosystem where more trades can join, launch their digital presence, generate leads, monitor performance, and access connected growth systems through a centralised platform.
Reusable landing pages, automated onboarding, CRM infrastructure, tracking, advertising, and optimisation create a strong foundation for continued development.
Technology
GoHighLevel
WordPress
Stripe
Google Ads
Slack
Microsoft Clarity
Services Delivered
GoHighLevel Platform Development
CRM & Automation
Sales Funnels
Landing Page Development
Google Ads
Lead & Call Tracking
Slack Integration
Microsoft Clarity
SEO-Optimised Web Development
Conversion-Focused UI/UX
Platform Maintenance & Optimisation
Ready to Build a Scalable Growth Platform?
Whether you’re launching a new digital platform or transforming an existing business model, XCONS can help build the technology, automation, tracking, and growth infrastructure needed to launch, measure, optimise, and scale.
