An enquiry arrives at 6pm on a Friday. A form notification goes to an address nobody has opened since March.
Phase 3 · Convert
CRM & Automation Systems
One place where every enquiry lands, gets followed up without anyone remembering to, and is tracked back to the spend that produced it. Built on GoHighLevel, HubSpot or Pipedrive.
- From £1,500
- Licence in your name
- Working system in 2–4 weeks
New
Follow-up
Won
JB
James B.Google Ads · call
Automation
✓Text sent in 40s
✓Follow-up booked
Missed call → handled
Licence in your name
The problem
The leads you’ve already paid for
It gets answered on Monday afternoon. Someone calls, gets voicemail, and calls your competitor. A good prospect gets one follow-up email, doesn’t reply because they were busy, and is never contacted again.
None of this appears in a marketing report. Traffic looks fine. Ad spend looks efficient. The leak is invisible from the outside, which is exactly why it survives for years.
And every lead lost here cost precisely the same to generate as the ones you closed.
The way out
A CRM isn’t a database of contacts. It’s the thing that makes follow-up happen whether or not anyone remembers.
Platform choice
Choosing the right platform
This is the question we get asked most, and the answer depends far more on your business than on which platform is “best”.
| Platform | Typical cost | Best for | The trade-off |
|---|---|---|---|
| GoHighLevel | £100–£130/mo | Service businesses. Combines CRM, funnels, email, SMS, booking, call tracking and review requests in one subscription — replacing four or five separate tools at £40–£60 each. | The interface is less polished than HubSpot’s, and it’s built for agencies and SMBs rather than enterprise sales teams. |
| HubSpot | Free tier upward | When you have a real sales team. Better reporting, better pipeline management, a much larger integration ecosystem, genuinely excellent if several people are working deals. | Paid tiers get expensive quickly, and builds cost more because there’s more to configure — typically 30–50% above our published figures. |
| Pipedrive | £15–£40/user | When you want simple and cheap. Straightforward pipeline management, easy for a small team to actually adopt. | It does less. Marketing automation, SMS and booking all need bolting on. |
What we’d tell you honestly
If you’re a service business under twenty people doing your own marketing, GoHighLevel almost certainly wins on total cost and on how much it replaces. If you have a sales team of five with a manager wanting forecasts, HubSpot is worth the extra. If you just want a pipeline and nothing else, Pipedrive is cheaper than either and we’ll set it up without pretending you need more.
One thing that isn’t negotiable: whichever you choose, the subscription goes in your name, billed to you directly, at whatever the provider charges. We don’t mark it up and we don’t hold the account. If you leave, the system stays yours and keeps working.
Our process
How the work runs
- Step 01 of 06
Free systems audit
We test your forms, trace where enquiries actually go, and find the leaks.
- Step 02 of 06
Platform selection
Chosen on your team size, sales process and what you’re replacing.
- Step 03 of 06
Pipeline & process mapping
How your sales process actually works, documented before anything gets automated.
- Step 04 of 06
Build & integrate
Pipelines, forms, booking, sequences, call tracking and connections to existing tools.
- Step 05 of 06
Training & handover
Sessions with your team, because a CRM nobody uses is worse than none.
- Step 06 of 06
Ongoing management
Refinement, new automations and reporting as your process changes.
What’s included
In every CRM build
Every channel captured
Forms, calls, chat, email and social enquiries in one pipeline.
Automated follow-up
Email and SMS sequences that run without anyone remembering to.
Call tracking
Because most service-business enquiries arrive by phone, not form.
Lead source attribution
Knowing which campaign, page or keyword produced each enquiry.
Booking and calendars
Prospects book themselves into your diary without the back-and-forth.
Review request automation
Requests sent after successful work, which feeds your local rankings.
Plain-English reporting
A pipeline view an owner can read without a training session.
Licence in your name
Your account, your data, billed to you directly at cost.
Who this is for
A CRM build probably fits if
- 01Follow-up currently depends on someone remembering to do it
- 02You can’t say how many enquiries you got last month
- 03Leads arrive by phone and nothing records them
- 04You don’t know which marketing produced your last client
- 05Your CRM is really a spreadsheet, or an inbox
- Sounds like you?Get a free system audit
Probably not yet if
You’re getting about two enquiries a month
At that volume the bottleneck is demand, not handling — start with Grow and come back when the leak costs real money. We’d rather say that than sell you a system you don’t need.
GrowWhere this fits
Convert is phase three of four
Phase03of 04Convert
This phase depends on phase one having built forms that can connect to something, and on phase two having produced enough demand to be worth capturing. Building a CRM before you know where leads come from produces a lot of automation nobody uses.
It’s also what makes phase four possible. An AI agent can only qualify a lead if that lead was captured properly, in a consistent format, in a system that’s actually organised. Automating a disorganised process just produces disorganisation faster.
Pricing
CRM build pricing
CRM & Automation Systems
Swipe to compare
| Feature | Essential | GrowthMost Popular | Advanced | Custom |
|---|---|---|---|---|
| Setup | £1,500 | £3,000 | £5,500 | From£9,000 |
| Pipelines | Single | Multiple | Full build | Bespoke |
| Included | Forms, booking, 3 automations | + email/SMS sequences, routing, review requests | + call tracking, attribution, dashboards | + integrations, SaaS mode |
| Training | Handover doc | 1 session | 3 sessions | Ongoing |
Ongoing management: £350–£950/month.
Platform subscription billed to you directly, in your name, at cost. HubSpot and Salesforce builds run 30–50% higher — quoted individually.
01Which CRM do you recommend?
Usually GoHighLevel for service businesses, because it replaces four subscriptions with one. HubSpot when you have a real sales team, Pipedrive when you want simple and cheap.
02How long does a build take?
Two to four weeks for most businesses, depending on pipelines and integrations. You'll have a working system before we start refining the automation around it.
03Will my team actually use it?
Only if it's built around how they already work, which is why training is included. A CRM that adds admin gets abandoned within a month however good it looks.
04Do you hold our GoHighLevel account?
No. The subscription is in your name and billed to you directly. Some agencies resell GHL sub-accounts, which means you can't leave without losing the system. We don't.
05Can you connect it to tools we already use?
Usually — accounting, calendars, quoting tools, phone systems and most things with an API. We confirm what's actually possible during the audit rather than promising upfront.
06We already have a CRM that isn't working. Can you fix it?
Often, yes. We'll audit what's there and tell you whether it needs configuring properly or replacing. Rebuilding isn't always the answer and we won't pretend otherwise.
Next step
Find out where you’re losing leads
Get a free systems audit. We’ll test your forms, check your response times, trace where enquiries actually end up, and tell you which leak is costing you most — whether or not you fix it with us.
- Based in Ilford, East London
- Call +44 7366 355562
- Mon–Fri, 10am–6pm