Someone asks ChatGPT which agency to use, or types a question into Google and gets an AI Overview at the top. They read the answer. They don’t click anything.
Phase 2 · Grow
AI Search Optimisation
A growing share of searches now end in an AI-generated answer rather than a list of links. This is the work that decides whether your business appears in those answers or your competitor does.
- Included in every SEO tier
- No premium charged
- AEO, GEO and LLMO
Which agency should I use?
✦ AI answer
Sources
1yourbusiness.co.uk
2competitor-one.com
3directory.example
Entity check
✓Name consistent
✓Address consistent
✓Phone consistent
Cited · yourbusiness.co.uk ✓
AEO · GEO · LLMO
The problem
Ranking first doesn’t help if nobody scrolls
You might be ranking third for that query. It doesn’t matter — the answer was assembled from sources the AI could read, understand and trust, and if you weren’t one of them, you weren’t in the conversation at all.
This isn’t a replacement for SEO. The technical foundations overlap heavily, and a site that ranks well is usually a better citation candidate than one that doesn’t. But the content requirements are different enough that most sites optimised for traditional search are invisible to AI systems, for reasons that are entirely fixable.
Where most agencies slip
Most agency websites are the worst offenders, because they’re written in the language of marketing rather than the language of specific, verifiable information. There’s nothing for an AI to quote.
How AI engines decide what to cite
Six things that actually determine it
This is the part almost nobody explains, so here it is plainly.
- 01
Extractable structure
An AI needs to lift a complete answer without needing the surrounding page. That means a direct answer in the first sentence of a section, headings that match how people actually ask questions, and no burying the point in paragraph four.
- 02
Specificity
“We deliver excellent results” is unquotable. “Website builds start at £1,450 and take two to five weeks” is a fact an AI can use. Numbers, dates, named tools and concrete claims are what get cited. Adjectives are not.
- 03
Authorship & credentials
Content attributed to a named person with a real bio is treated very differently from anonymous content. Most agency blogs have no author at all.
- 04
Entity consistency
AI systems build a picture of who you are from everything they can find — your site, Google Business Profile, Companies House, LinkedIn, directories. When those disagree about your name, address, phone number or what you do, confidence drops. This is the most commonly broken one and the easiest to fix.
- 05
Technical accessibility
If the content only renders after JavaScript executes, many crawlers never see it. Accordions that load empty, “load more” buttons, JS-driven testimonials — all invisible.
- 06
Original information
The strongest citation magnet is something nobody else has. Original data, a named methodology, a specific process, a real case study with numbers. Restating what fifty other sites already said gives an AI no reason to choose you.
What this means practically
AEO and GEO aren’t a separate discipline bolted onto SEO. They’re a content and structure discipline that happens to also make your pages better for humans.
Our process
How the work runs
- Step 01 of 06
AI visibility audit
We test what AI engines currently say about you, your competitors and your category.
- Step 02 of 06
Entity cleanup
Name, address, phone, description and category made consistent everywhere they appear.
- Step 03 of 06
Structure & markup
Schema, extractable answer blocks, question-led headings and technically accessible content.
- Step 04 of 06
Authorship & credibility
Named authors, real bios, credentials and the trust signals AI systems weigh.
- Step 05 of 06
Original content
Producing the specific, citable material that gives an AI a reason to reference you.
- Step 06 of 06
Monitor & iterate
Tracking citations across platforms and adjusting as the systems change.
What’s included
In the AI search work
AI visibility testing
What ChatGPT, Perplexity, Gemini and AI Overviews currently say.
Answer engine optimisation
Content structured so complete answers can be extracted cleanly.
Generative engine optimisation
Positioning your business inside AI-generated recommendations and comparisons.
Entity consistency work
Your business details aligned across every source AI systems read.
Schema & structured data
Organization, Service, FAQ, Article and Breadcrumb markup implemented properly.
Citation monitoring
Tracking where and how often AI platforms reference you.
Who this is for
AI search work probably fits if
- 01Your buyers research before purchasing, rather than impulse-buying
- 02You sell something people ask questions about first
- 03Competitors are appearing in AI answers and you aren’t
- 04You already invest in SEO and want the full picture
- 05You have real expertise that could be made citable
- Sounds like you?Get a free AI visibility audit
Be realistic about the volume
AI search referrals are growing but still small for most businesses. This is a position worth taking now because it’s cheap to take now — not a channel that replaces SEO or ads this quarter.
Anyone telling you otherwise is overselling.
Where this fits
Grow is phase two of four
Phase02of 04Grow
AI search work depends heavily on phase one. Content that only renders via JavaScript is invisible to most crawlers, and a site without schema gives AI systems nothing structured to read. Both are build decisions.
It also overlaps almost entirely with SEO, which is why it’s included in every SEO tier rather than sold separately. The technical work serves both, and the content work makes your pages better for people reading them too.
Pricing
What this costs
We don’t sell AI search optimisation separately. The technical and content work overlaps so much with SEO that splitting them into two invoices would be a pricing decision rather than a delivery one.
SEO — monthly
Swipe to compare
| Feature | Local | GrowthMost Popular | Advanced | Custom |
|---|---|---|---|---|
| Price | £650/mo | £1,250/mo | £2,500/mo | From£4,000/mo |
| Keywords | Up to 10 | Up to 30 | Up to 80 | Unlimited |
| Scope | Single location | London / regional | National / ecommerce | Multi-market |
| Google Business Profile | Setup, optimisation, 2 posts/mo | Weekly posts, review management, Q&A | Weekly posts, multi-location, full management | Agreed |
| Content | Not included | 2 pieces/month | 4 pieces/month | Agreed |
| Links | Citations only | Yes | Yes + digital PR | Yes |
| Reporting | Monthly | Monthly + call | Monthly + strategy call | Weekly available |
Free AI visibility audit — we’ll test what AI engines currently say about your business and your competitors, and send you the results whether or not you work with us.
01What's the difference between AEO, GEO and LLMO?
Mostly emphasis. AEO focuses on being the extracted answer, GEO on appearing in generated recommendations, LLMO on model citations generally. The underlying work is largely the same.
02Does this replace SEO?
No. It overlaps heavily with it. A site that ranks well is usually a better citation candidate anyway — this is additional content and structure work, not a different channel.
03Is this worth paying for yet?
It's included in your SEO cost rather than added to it, so the question is really whether SEO is worth it. If it were priced separately today, we'd tell you to wait.
04How do you measure AI visibility?
By testing real queries across ChatGPT, Perplexity, Gemini and Google AI Overviews, tracking whether you appear and how you're described. It's less precise than rankings, and we say so.
05How long does it take?
Structural changes can affect AI answers within weeks, faster than traditional rankings. Building the authority and original content that earns consistent citation takes months.
06Can you guarantee we'll be cited by ChatGPT?
No. Nobody can. The systems are opaque, change frequently, and vary by query. What we can do is remove the reasons you're currently not being cited.
Next step
Find out what AI says about you
Get a free AI visibility audit. We’ll test what ChatGPT, Perplexity and Google AI Overviews currently say about your business and your competitors, and show you exactly where you’re missing.
- Based in Ilford, East London
- Call +44 7366 355562
- Mon–Fri, 10am–6pm