Websites built to load fast, rank well and be updated by you without a developer on call. Structured for search from day one, so the SEO work that follows costs less.
It looks fine on the developer’s machine. Six months later it takes eight seconds to load on a phone, two plugins have stopped being maintained, and nobody in the business dares touch a page in case something breaks.
A WordPress site should get easier to run over time, not harder. That’s mostly a decision made in the first week of the build.
This is worth understanding before you commission anyone, because it’s what separates a £600 site from one that still works in three years.
Every plugin adds code that loads on every page — often on pages that don’t need it. Twenty-six plugins to run a ten-page brochure site is common and almost never necessary.
Builders like Elementor let non-developers edit pages, which is genuinely valuable. They also add significant weight. Used deliberately, that trade is worth making. Used by default on every element, it isn’t.
A photo straight from a phone can be four megabytes. Ten of them on a homepage is the single most common cause of a slow site, and the easiest to fix.
£3 a month buys you a server shared with hundreds of other sites. Hosting is not where to save money — it affects every page load, every visitor, every day.
Without caching, WordPress rebuilds each page from the database on every request. With it, most visitors get a pre-built page instantly.
We audit plugin need rather than plugin convenience, use page builders where you’ll genuinely benefit from editing pages yourself, compress and convert every image at build time, and configure caching and hosting properly before launch rather than after someone complains.
We look at what exists, what’s working and what isn’t, then agree a written scope with a fixed price before anything starts.
Page architecture, URL structure and content hierarchy agreed first — because these are the decisions SEO depends on later.
Custom design from the Growth tier upwards, or a properly customised premium theme at Essential. You approve before we build.
Development, content population, responsive testing, speed optimisation, schema markup and tracking installed before anything goes live.
Redirects mapped, everything transferred into your name, and a walkthrough so your team can update pages confidently.
WordPress probably isn’t right if you’re selling hundreds of products with complex variants — look at Shopify or WooCommerce instead. Or if the software is your product, in which case you need a custom build. We’ll tell you which before quoting.
Because we install schema, clean structure and tracking at launch, phase two costs less — SEO starts optimising on day one instead of spending six weeks fixing development decisions. Because forms are built expecting a CRM, phase three doesn’t require rewiring them. And because content is structured to be extractable, AI search work in phase two has something to work with.
You don’t have to take any phase beyond this one. But if you ever do, this is what makes it cheaper.
| Feature | Essential | Most Popular Growth | Advanced | Custom |
|---|---|---|---|---|
| Price | £1,450 | £2,950 | £5,450 | From£8,500 |
| Pages | Up to 5 | Up to 12 | Up to 25 | Unlimited |
| Design | Premium theme, customised | Custom design | Bespoke design | Bespoke |
| SEO setup | Basic | Full technical foundation | Full + content structure | Full |
| Integrations | Contact form | CRM, forms, analytics | Booking, membership, API | Anything |
| Support | 30 days | 90 days | 6 months | Agreed |
| Timeline | 2–3 weeks | 3–5 weeks | 6–8 weeks | Scoped |
Ongoing maintenance from £245/month. Hosting, domains and premium plugins billed at cost, in your name.
Book a thirty-minute call. We’ll look at your site, your traffic and how enquiries are currently handled, then tell you which phase you actually need — even when that’s a smaller piece of work than you came for.
We reply within one working day.
No spam, no pitch deck.