Someone downloads your guide, fills in your form, or books a call and doesn’t show. They get one email. Maybe a phone call.
Phase 3 · Convert
Sales Funnels & Marketing Automation
Most people who enquire aren’t ready to buy that week. These are the pages and sequences that keep the conversation going after they’ve closed the tab and forgotten about you.
- From £950
- Built on your own account
- Sequences you can edit
Follow-up sequence
Day 0Email · thanks + guide
Day 2SMS · quick question
Day 5Email · case study
Day 8Call booked
No-show?Rebook text sent ✓
Booked calls ↑
Sequences you can edit
The problem
One email isn’t follow-up
Then nothing, because nobody had a system and everybody was busy.
Most enquiries that eventually convert do so after several contacts, not one. But manual follow-up depends entirely on human memory, and human memory is occupied. The second, third and fourth touches are where most of the value sits — and they’re precisely the ones that never happen.
The opposite failure is just as common: a fourteen-email sequence written eighteen months ago, still running, still referencing a promotion that ended, sent to people who’ve already become customers.
The way out
Automation isn’t the goal. Continuing the conversation properly is. Automation is just what makes it happen reliably.
Why most funnels fail
Six reasons, in order of how often we see them
This is the part almost nobody explains, so here it is plainly.
- 01
Built before anyone knew where demand came from
A funnel is a response to a specific traffic source and a specific buyer. Building one before you know which campaigns and pages actually produce enquiries means guessing at both. This is why funnels sit in phase three, not phase one.
- 02
Too many steps for the price point
A seven-email nurture sequence makes sense for a £15,000 engagement. For a £400 job it’s exhausting, and it reads as desperate rather than helpful. Match the length of the sequence to the size of the decision.
- 03
Written once, never revised
Sequences go stale. Offers change, prices change, the business changes. A funnel is a living thing, and an unmaintained one actively damages you because it’s confidently saying things that aren’t true any more.
- 04
No handoff to a person
The best-performing sequences know when to stop selling and get a human involved. A prospect who replies with a real question should reach a person, not email four of seven.
- 05
Measured on the wrong thing
Open rates and click rates are easy to report and nearly meaningless. The number that matters is booked calls, or enquiries that became customers. A sequence with a 40% open rate and no bookings is failing.
- 06
The offer is the problem, not the funnel
This is the one nobody wants to hear. If the thing you’re selling isn’t compelling, or the price doesn’t match the perceived value, or the market doesn’t want it — no sequence fixes that. We’d rather say it at the audit stage than build you something elaborate that can’t work.
Our position
Most businesses need a much simpler funnel than they think, connected properly, and revised twice a year. That’s usually the whole answer.
Our process
How the work runs
- Step 01 of 06
Free funnel audit
What happens now after someone enquires, and where the conversation stops.
- Step 02 of 06
Map the actual journey
How your buyers really decide, and how long that decision takes.
- Step 03 of 06
Build the pages
Landing pages built to convert one specific source of traffic, not everything.
- Step 04 of 06
Write the sequences
Email and SMS matched to the size of the decision, approved by you.
- Step 05 of 06
Connect & test
Wired into your CRM, tested end to end before anything goes live.
- Step 06 of 06
Review & revise
Measured on bookings and enquiries, revised as offers and prices change.
What’s included
In every funnel build
Landing pages built to convert
Purpose-built for one traffic source, not repurposed homepages.
Human handoff points
Clear moments where a real person takes the conversation over.
Email sequences
Written for the decision being made, and approved before sending.
SMS follow-up
Where it fits the audience, used sparingly rather than by default.
Booking integration
Prospects book themselves in, removing the back-and-forth entirely.
Booking-based reporting
Measured on calls booked and enquiries won, not opens.
Who this is for
Funnels and automation probably fit if
- 01Enquiries go cold before anyone follows up properly
- 02Your buyers take weeks or months to decide
- 03You’re paying for traffic and losing it after one contact
- 04You have an offer that works but no system behind it
- 05No-shows on booked calls are a regular problem
- Sounds like you?Get a free funnel audit
Probably not yet if
You don’t know where your enquiries come from
The offer isn’t converting when you speak to people directly
Fix the offer and the traffic first — a funnel amplifies what’s already working, and amplifies what isn’t.
Where this fits
Convert is phase three of four
Phase03of 04Convert
Funnels sit downstream of everything. Phase two tells us which traffic sources and pages actually produce enquiries, which is what a funnel is built around. Guessing at that produces sequences nobody reads.
They run inside the CRM built alongside them, which is why these two services are usually delivered together rather than separately.
And they feed phase four — once the sequences are working and the data is clean, AI can handle qualification and booking inside them, which is where the chatbot and agent work picks up.
Pricing
Funnel & automation pricing
Sales Funnels & Marketing Automation
Swipe to compare
| Build | Price | What it covers |
|---|---|---|
| Single funnel | £950 | One landing page, one email sequence, booking integration |
| Funnel SystemMost Popular | £2,450 | Up to three landing pages, email and SMS sequences, routing, no-show follow-up |
| Full automation build | £4,950 | Multiple funnels, segmented sequences, lead scoring, full CRM integration |
| Custom | From£7,500 | Complex journeys, multiple audiences, advanced logic |
Ongoing management from £350/month — sequence revisions, testing and reporting.
Usually delivered alongside a CRM build, since the sequences run inside it. Combined pricing available.
01How long should a follow-up sequence be?
It depends on the size of the decision. Three to five emails for a small job, eight to twelve over several weeks for a significant purchase. Longer isn't better.
02Won't automated emails feel impersonal?
They will if they're written to sound automated. Written properly — short, specific, useful — most recipients can't tell. And a useful email beats no email either way.
03Can I edit the sequences myself afterwards?
Yes. They're built in your own account and you can change any of it without us. We'd rather you kept them current than paid us to update a subject line.
04What if my open rates are good but nobody books?
Then the sequence is working and the offer isn't. We'll say so, because more emails won't fix it. That conversation is usually more valuable than the build.
05Do funnels work for service businesses, or just for courses?
They work anywhere the decision takes more than one conversation. Trades, clinics, consultancies and B2B services all benefit — often more than digital products, because competition is thinner.
06Do I need a CRM as well?
Practically, yes. The sequences have to run somewhere and the enquiries have to land somewhere. We usually build both together, which also works out cheaper than separately.
Next step
Find out what happens after someone enquires
Get a free funnel audit. We’ll follow the path a real enquiry takes through your business, find where the conversation stops, and tell you what’s worth building — including when the answer is something much simpler than you expected.
- Based in Ilford, East London
- Call +44 7366 355562
- Mon–Fri, 10am–6pm