Phase 2 · Grow

SEO Agency in London

Rankings you don’t have to rent. Technical fixes, content and authority building, reported on leads and revenue rather than a chart of impressions that goes up while your phone stays quiet.

The problem

Most SEO reporting is designed to look good

Impressions up 400%. Keywords up. A chart trending nicely to the right. Then you check the phone log and nothing has changed.

It happens because the work targeted things that were easy to move rather than things worth moving. Ranking first for your own company name isn’t a result — those people were already looking for you. Ranking for a term with two hundred monthly searches and no buying intent isn’t either. Neither is a traffic increase from a blog post attracting students and competitors.

There’s a second version, which is worse: months spent producing content while the technical foundation stays broken. Pages that aren’t indexed. Duplicate URLs competing with each other. A site structure Google can’t make sense of. No amount of content fixes a site that can’t be crawled properly.

The only number worth reporting is whether more of the right people are contacting you.

How long SEO actually takes

Month by month, honestly

Anyone promising page-one rankings in thirty days is selling you something. Here’s the real shape of it.

01. Month 1 — Foundation

Technical audit and fixes: indexation problems, duplicate pages, site structure, page speed, schema. Baseline measurements taken. You will see almost nothing change externally. This is the month clients find hardest and it’s the month that determines everything after it.

02. Month 2 — On-page & first content

Page titles, headings, internal linking and content structure across your money pages. First new content published. Impressions typically start moving before clicks do.

03. Month 3 — First movement

Long-tail terms begin ranking. Traffic increases, usually modestly. Some enquiries. This is the earliest point at which you can tell whether it’s working.

04. Months 4–6 — Competitive terms

The commercially valuable keywords start moving. This is where most of the value appears, and where most people who quit at month three never get to.

05. Months 7–12 — Compounding

Authority builds, new content ranks faster than old content did, and cost per lead drops as organic replaces paid.

In London, add time

You’re competing against businesses spending more, for longer. Regional terms move faster than “SEO agency London” ever will. That’s not a reason to avoid the competitive terms — it’s a reason to run local and long-tail work alongside them so something is producing while the hard terms build.

Our position: if you need enquiries within thirty days, SEO is the wrong tool. Run ads and fix your Google Business Profile, and start SEO alongside knowing it pays off later.

Our process

How an SEO engagement runs

Step 01

Free audit & baseline

Technical health, rankings, competitors and current visibility documented before anything begins.

Step 02

Technical fixes first

Indexation, structure, speed, schema and redirects, because content on a broken site underperforms.

Step 03

On-page optimisation

Titles, headings, internal linking and content structure across the pages that actually sell.

Step 04

Content & authority

Publishing what your buyers search for, plus citations and links from places that matter.

Step 05

Measure & adjust

Monthly reporting on leads and revenue, with a call rather than just a PDF.

What's included

In every SEO tier

AI search optimisation

AEO and GEO included at every tier, with no premium charged.

Technical SEO

Indexation, crawlability, speed, schema, redirects and site architecture.

On-page optimisation

Titles, meta, headings, internal linking and content structure.

Content production

Written for buyers and search, from the Growth tier upwards.

Google Business Profile

Setup, optimisation and ongoing posts included in every SEO tier.

Link & citation building

Earned properly, from sources that would send real traffic.

Reporting you can read

Leads and calls first, rankings as context, plus a monthly call.

Your accounts, your name

Search Console and analytics registered to you, permanently.

Who this is for

SEO probably fits if

You can wait three to six months for meaningful movement

Your site is technically sound, or you'll fix it first

Your customers genuinely search for what you sell

You want a channel that gets cheaper over time

You can fund it consistently rather than in bursts

SEO probably isn’t right yet if your site is slow or broken, if you need leads this month, or if you can only commit for eight weeks. Stopping at month three means paying for the foundation and leaving before the return. We’d rather tell you now.

Where this fits

Grow is phase two of four

SEO is cheapest when phase one was done properly.

A site built with schema, clean structure and fast load times means we start optimising immediately instead of spending the first six weeks on remediation — which is what happens on most sites we inherit.

It’s also what makes phase three necessary. Once enquiries arrive in volume, gaps in how you handle them stop being tolerable. Most clients move to Convert because they started losing leads they could see.

Pricing

SEO pricing

SEO retainers compared by price, keywords, scope, Google Business Profile, content, links and reporting.
Feature Local Most Popular Growth Advanced Custom
Price £650/mo £1,250/mo £2,500/mo From£4,000/mo
Keywords Up to 10 Up to 30 Up to 80 Unlimited
Scope Single location London / regional National / ecommerce Multi-market
Google Business Profile Setup, optimisation, 2 posts/mo Weekly posts, review management, Q&A Weekly posts, multi-location, full management Agreed
Content Not included 2 pieces/month 4 pieces/month Agreed
Links Citations only Yes Yes + digital PR Yes
Reporting Monthly Monthly + call Monthly + strategy call Weekly available

Thirty days’ notice, no minimum term. SEO audits are free.

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SEO questions

Frequently asked

Early movement by month two, meaningful change between months three and six. London markets take longer because you're competing against businesses spending more, for longer.

Yes, and it's one of the most common problems we see. It's almost always missing redirects — old URLs deleted instead of pointed at their replacements. Usually recoverable.

Next step

Find out why you're not ranking

Get a free SEO audit. We’ll check technical health, indexation, rankings, your Google Business Profile and AI visibility, then tell you what’s actually holding you back — whether or not you do anything about it with us.

We reply within one working day.
No spam, no pitch deck.