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Phase 2 · Grow

Google Business Profile Management

For most local businesses, the map pack produces more enquiries per pound than anything else. It’s also the cheapest thing on our pricing page, and the fastest to show movement.

  • From £295/month
  • Results in weeks, not months
  • Included in every SEO tier
Get a free GBP auditSee pricing
The problem

Three results get almost all the clicks

When someone searches for a local service, Google shows a map with three businesses above the organic results. Those three take the overwhelming majority of the attention.

Position four is a click away, behind “more places”, and might as well not exist.

Most businesses have a profile. Far fewer manage it. It was claimed once, the categories were set roughly, a few photos went up in 2023, and nothing has happened since. Meanwhile a competitor posts weekly, responds to every review, keeps their services list current — and sits in the three.

This is the single most neglected asset in local marketing, and it’s also the one where consistent effort produces visible movement fastest.

3businesses in the map pack take the overwhelming majority of the attention
#4sits a click away, behind “more places”, and might as well not exist
2023when the last photo went up on a profile that was claimed once and left
How the map pack actually ranks businesses

Relevance, distance, prominence

Google is unusually open about this. Three factors decide local rankings.

  1. Relevance — how well your profile matches what was searched

    This is the most controllable. Categories, services, business description and the words in your reviews all feed it. A profile with a vague primary category and no services listed is invisible for most of what it should rank for.

  2. Distance — how close you are to the searcher

    This is the one nobody can optimise away, and honesty about it matters. A business in Ilford will rank strongly for Ilford, Redbridge and Barking searches. It will rarely appear in the map pack for “digital agency London”, because that pack fills with businesses near central London. We know this because it applies to us — our own strategy is built around owning East London in the map pack and competing for London organically.

  3. Prominence — how well known and well regarded you are

    Reviews are the biggest lever here: quantity, recency, rating and whether you respond. Citations across directories, links, and general web presence all contribute.

What actually moves the needle, in order

  1. ReviewsMore of them, recent, responded to. Nothing else comes close.
  2. CategoriesPrimary category correct, secondaries used properly.
  3. Services & productsListed in full, with descriptions.
  4. NAP consistencyYour name, address and phone identical everywhere.
  5. PostsWeekly, showing the profile is active.
  6. PhotosReal ones, added regularly.
  7. Q&ASeeded with the questions you actually get asked.
Our process

How the work runs

  1. Step 01 of 05

    Free GBP audit

    Current visibility, profile gaps, review position and how nearby competitors compare.

  2. Step 02 of 05

    Profile rebuild

    Categories, services, description, attributes, hours and photos corrected and completed properly.

  3. Step 03 of 05

    NAP alignment

    Your details made consistent across the site, directories and every citation source.

  4. Step 04 of 05

    Review system

    A process for requesting reviews consistently, plus responses to every one received.

  5. Step 05 of 05

    Ongoing management

    Weekly posts, photo updates, Q&A, review handling and monthly insight reporting.

Who this is for

GBP management probably fits if

  1. 01You serve customers in a defined local area
  2. 02People search for your service with a location attached
  3. 03You have fewer than twenty reviews on your profile
  4. 04Competitors appear in the map pack and you don’t
  5. 05You want visible movement in weeks rather than months
  6. Sounds like you?Get a free GBP audit
Probably not a fit if

You sell nationally, with no local component

You’re purely ecommerce

In those cases the map pack isn’t where your buyers are, and the money is better spent on SEO or Ads.

SEOGoogle Ads
Where this fits

Grow is phase two of four

Phase02of 04Grow

This is usually the cheapest sensible starting point in the whole system for a local business. At £295 a month it’s the lowest commitment we offer, and it produces visible movement faster than SEO does.

It depends on phase one being right in one specific way: your website’s name, address and phone must match your profile exactly. Where they disagree — and they usually do — that inconsistency actively suppresses local rankings. Fixing it is part of this work.

It also feeds phase three. Map pack enquiries arrive mostly as phone calls, which is precisely the channel most businesses fail to track. Without call tracking, you can’t tell this is working.

How the growth system worksSee the Grow phase
Pricing

Google Business Profile pricing

Google Business Profile — standalone

Swipe to see full scope

Google Business Profile — standalone
ServicePriceScope
Setup & optimisation£395one-offFull profile build, categories, services, photos, initial posts
GBP managementMost Popular£295/moWeekly posts, review responses, Q&A, photo updates, monthly insights

Already on an SEO plan? Google Business Profile management is included at every SEO tier. You’re not billed twice.

See full pricing
How quickly will I see results?
Usually two to eight weeks — much faster than SEO. Profile improvements and review growth affect local rankings quickly, because the signals update continuously rather than gradually.
Do I need a physical address?
No. If you serve customers at their location rather than yours, you register as a service-area business and Google hides the address while still ranking you across the area you cover.
How do I get more reviews without being pushy?
A short, timed request after successful work, sent the same way every time. The system matters more than the wording, and we set it up as part of the service.
Can you get me into the top three?
Sometimes. Relevance and prominence are things we can work on. Distance isn't — if the searcher is fifteen miles away, no amount of optimisation overrides that, and we'll be honest about where you can realistically compete.
What if I have a bad review?
Respond calmly, publicly and factually. A handled complaint often reads better than an unbroken run of five stars. We draft responses for you to approve.
Is this included if I already do SEO with you?
Yes, at every tier. It's only billed separately if Google Business Profile is the only thing you want us to handle.
Next step

Find out why you’re not in the map pack

Get a free Google Business Profile audit. We’ll check your profile, your reviews, your categories, your NAP consistency and where you sit against nearby competitors — then tell you what’s actually holding you back.

We reply within one working day. No spam, no pitch deck.