Ecommerce built on WordPress, for businesses that need content and selling in the same place. Full control over checkout, no percentage taken from every sale.
The trouble is that WooCommerce gives you complete freedom, and complete freedom is how stores end up with thirty plugins, a checkout customised past the point anyone understands, and a site that takes twelve seconds to load a category page.
WooCommerce rewards being built carefully and punishes being built casually — far more than Shopify does, because Shopify simply won’t let you make some of the mistakes WooCommerce will.
Built properly, it’s the most flexible ecommerce platform available. Built casually, it becomes the thing you’re paying someone to keep alive.
WooCommerce has no monthly platform fee and takes no percentage of your sales. That’s the headline, and it’s real. Here’s what it costs instead.
Hosting that can actually handle a store, not the £3 shared hosting a brochure site runs on. This is not optional and it’s where most underperforming WooCommerce stores went wrong.
WordPress core, WooCommerce, the theme and every plugin need updating regularly, and updates occasionally break things. If nobody owns this, you eventually have a security incident or a broken checkout.
Many are annual or one-time rather than subscription, which usually works out cheaper than Shopify’s app costs over time, but the licences still add up.
More configuration than Shopify, precisely because more can be configured.
WooCommerce is generally cheaper at volume and more expensive in attention. It suits businesses that either have technical capacity in-house or are happy paying for maintenance. If you want ecommerce you never have to think about, Shopify is the better answer and we’ll say so.
We look at catalogue size, volume and who’ll maintain it, then agree a fixed scope and price.
Product taxonomy, category hierarchy and URL structure decided first, because rankings depend on them.
Custom design from Growth upward, built on a lightweight foundation rather than a heavy multipurpose theme.
Products, payments, shipping, tax, plugins audited for necessity, plus schema, speed work and tracking.
Redirects mapped, hosting configured properly, everything in your name, and training on running it.
WooCommerce probably isn’t right if nobody will own maintenance, if you want ecommerce that runs itself, or if you’re launching fast and iterating later. Shopify handles those situations better and we’d rather tell you now.
That advantage only exists if the taxonomy and URL structure are right at build time. Getting them wrong means migrating them later, which costs rankings.
Tracking installed at launch gives phase two a baseline, and customer records structured properly mean phase three connects without rebuilding.
| Feature | Essential | Most Popular Growth | Advanced | Custom |
|---|---|---|---|---|
| Price | £1,950 | £3,950 | £6,950 | From£12,000 |
| Products | Up to 25 | Up to 100 | Unlimited | Unlimited |
| Design | Theme, customised | Custom design | Bespoke | Bespoke |
| Included | Payments, shipping, basic SEO | + apps, email flows, ecommerce SEO | + subscriptions, integrations, CRO | + ERP, inventory, multi-market |
| Support | 30 days | 90 days | 6 months | Agreed |
Maintenance from £245/month. Hosting and plugin licences billed at cost, in your name.
Get a free store audit. We’ll check speed, plugin load, product structure, checkout flow and search readiness, then tell you honestly whether you need a rebuild or a repair.
We reply within one working day.
No spam, no pitch deck.