The buyer
Businesses that compare minimum orders, samples and customisation before they commit.
Case study
Workwear Manufacturer
A B2B wholesale website for a Sialkot workwear manufacturer serving UK businesses
- Build
- Grow
- Convert
- Automate
WM
Workwear ManufacturerSialkot, serving the UK
Grow ✓
Build ✓
Convert ✓
Next.js
Structured data (JSON-LD)
Quote, sample and enquiry forms
Overview
A B2B wholesale website for a Sialkot workwear manufacturer serving UK businesses
The factory makes workwear for UK businesses, from 25 pieces per style.
Men’s and women’s workwear, hi-vis and flame retardant clothing, with embroidery or printing. The site was built as a wholesale B2B site with no cart: its job is to get buyers to request a quote, a sample or send an enquiry.
- B2B website design
- Custom Next.js development
- Content and SEO
- Quote funnels
Designing for wholesale buyers
The buyer, the route and the search
The route
A quote request is the main action, so every page leads to it.
The search
One page for each thing a buyer searches for.
What we built
Six parts of one wholesale site
A four-category catalogue
A wholesale catalogue organised the way buyers shop for it.
A quote form made for bulk
Quantity bands from 25 to 500+, nine customisation options and vector artwork upload.
Sample and enquiry forms
Separate forms, each emailing both the team and the buyer.
A search-focused structure
A 17-page sitemap with structured data.
Four buyer guides
Guides with FAQs for the questions buyers ask before ordering.
Consent-based analytics
Measurement that only runs once a visitor agrees.
Under the hood
Built to be found, read by AI and trusted
Search data
Structured data and an XML sitemap so search engines understand every page.
AI-readiness
An llms.txt file and a robots file that welcomes AI crawlers.
Protected forms
Server-side validation, a spam trap, a minimum fill time, consent and file limits.
Fast pages
Server-rendered pages on Vercel, with a light and a dark theme.
The approach
How the growth system was applied (Build, Grow, Convert)
- Grow
Keyword and buyer planning
Work out who buys, what they search for and which pages the site needs.
- Build
UI/UX design and custom development
Design and build the wholesale site in Next.js.
Tools: Next.js, React, Vercel
- Convert
Forms and measurement
Quote, sample and enquiry forms with notifications, plus analytics behind consent.
Tools: Google Analytics 4, Microsoft Clarity
Tech stack
What it was built with
Build
- Next.js
- React
- Vercel
Search
- Structured data (JSON-LD)
- XML sitemap
- llms.txt
- On-page SEO
Conversion
- Quote, sample and enquiry forms
- Email notifications
- File uploads
Measurement
- Google Analytics 4
- Microsoft Clarity
- Cookie consent
Results
Where it stands
The site launched in October 2026 as a complete B2B wholesale site, made to be found and to bring in quotes. No performance figures yet: the numbers will be added once there is search data to report.
“From a blank page to a custom B2B wholesale site made to be found and to bring in quotes.”
Workwear Manufacturer
What's next
XCONS is next starting SEO, to bring more UK buyers to the quote form.
Next step
Want results like these?
Start with a free audit. We’ll look at what you have, tell you which phase you’re in, and give you a realistic picture of what’s achievable — including when the honest answer is that you don’t need us yet.
- Based in Ilford, East London
- Call +44 7366 355562
- Mon–Fri, 10am–6pm