What the research found
Existing leather stores in New Zealand mostly sold jackets and basics.
Case study
EXODUS Apparels
A New Zealand women’s leather fashion store with a product-focused shopping experience
- Build
- Grow
- Convert
- Automate
EX
EXODUS ApparelsNew Zealand
Grow ✓
Build ✓
Convert ✓
WordPress
Yoast SEO
Google Analytics 4
Overview
A New Zealand women’s leather fashion store with a product-focused shopping experience
Customer-measured leather clothing and accessories, from XS to 4XL or made to custom requests.
XCONS took the brand from market research to a live, fully stocked store, and now runs its SEO. The store targets a searchable niche with proven demand and no dedicated competitor.
- Market research
- WooCommerce development
- SEO and AI SEO
- Conversion
Choosing the market
The client planned a US launch. The data said New Zealand.
A market audit of search demand and competitors moved the launch. Keyword and volume data came from Semrush and Ahrefs.
The gap
No dedicated women’s leather store offering skirts, dresses, pants, vests and corsets.
The decision
Launch where demand is proven and there is no dedicated competitor.
What was built
Six things, live on day one
A full women’s leather range
Split into sub-collections for search and for shoppers.
Made-to-measure sizing
XS to 4XL, with a self-measuring guide.
Full customisation
Customers can request any custom leather product.
An SEO-ready structure
Breadcrumbs, structured data and AI-search content.
Conversion-focused product pages
NZD pricing, New Zealand-wide delivery, a short checkout path and WhatsApp contact.
Payments, shipping and tracking
Configured before launch, with all products live from the first day.
Under the hood
Search, speed and tracking
Search structure
Canonical URLs, breadcrumbs, en-NZ language setting, and organisation, website and FAQ structured data via Yoast SEO.
Speed
A LiteSpeed server with page caching, lazy-loaded WebP images and font-swap loading.
Tracking
GA4 and Search Console through Site Kit, plus Microsoft Clarity for heatmaps and session recordings.
Touchpoints
Instagram, Facebook and Pinterest links, plus WhatsApp.
The approach
How the growth system was applied (Build, Grow, Convert)
- Grow
Market research
Search, keyword and competitor research across candidate markets.
Tools: Semrush, Ahrefs
- Build
The store
WordPress and WooCommerce with Elementor, structured for search, speed and a large catalogue.
Tools: WordPress, WooCommerce, Elementor
- Convert
Sizing, customisation and checkout
Custom sizing, customisation requests, clear product pages and a short checkout route.
Tools: WooCommerce, Microsoft Clarity
- Grow
Ongoing SEO
Keyword and content work, Search Console checks and AI-search optimisation.
Tools: Yoast SEO, Site Kit, Semrush, Ahrefs
Tech stack
What it was built with
Platform
- WordPress
- WooCommerce
- Elementor
- Hello Elementor theme
SEO and research
- Yoast SEO
- Structured data (JSON-LD)
- Semrush
- Ahrefs
Analytics
- Google Analytics 4
- Google Search Console
- Google Site Kit
- Microsoft Clarity
Speed
- LiteSpeed server and cache
- WebP images
- Lazy loading
Results
Where it stands
The store launched at the end of September 2026 and SEO began in October 2026. It is too early for ranking or sales figures, so there are none here yet: real numbers will be added once there is data to report.
“Launched in a market with high demand and no dedicated competitor.”
EXODUS Apparels
What's next
Continue growing organic traffic through ongoing SEO, watching Search Console and shopper behaviour in Clarity.
Next step
Want results like these?
Start with a free audit. We’ll look at what you have, tell you which phase you’re in, and give you a realistic picture of what’s achievable — including when the honest answer is that you don’t need us yet.
- Based in Ilford, East London
- Call +44 7366 355562
- Mon–Fri, 10am–6pm