For most local businesses, the map pack produces more enquiries per pound than anything else. It’s also the cheapest thing on our pricing page, and the fastest to show movement.
Position four is a click away, behind “more places”, and might as well not exist.
Most businesses have a profile. Far fewer manage it. It was claimed once, the categories were set roughly, a few photos went up in 2023, and nothing has happened since. Meanwhile a competitor posts weekly, responds to every review, keeps their services list current — and sits in the three.
This is the single most neglected asset in local marketing, and it’s also the one where consistent effort produces visible movement fastest.
Google is unusually open about this. Three factors decide local rankings.
This is the most controllable. Categories, services, business description and the words in your reviews all feed it. A profile with a vague primary category and no services listed is invisible for most of what it should rank for.
This is the one nobody can optimise away, and honesty about it matters. A business in Ilford will rank strongly for Ilford, Redbridge and Barking searches. It will rarely appear in the map pack for “digital agency London”, because that pack fills with businesses near central London. We know this because it applies to us — our own strategy is built around owning East London in the map pack and competing for London organically.
Reviews are the biggest lever here: quantity, recency, rating and whether you respond. Citations across directories, links, and general web presence all contribute.
Three options, in order of usefulness: increase what a customer is worth (higher-value services, retainers, repeat purchase), improve your close rate on the leads you already get, or improve conversion rate so fewer clicks produce more leads. All three change the answer. Bidding differently doesn’t.
We’d rather run this calculation with you on the first call and tell you not to spend, than take a management fee for a campaign that can’t be profitable. It happens often enough that it’s worth saying upfront.
Current visibility, profile gaps, review position and how nearby competitors compare.
Categories, services, description, attributes, hours and photos corrected and completed properly.
Your details made consistent across the site, directories and every citation source.
A process for requesting reviews consistently, plus responses to every one received.
Weekly posts, photo updates, Q&A, review handling and monthly insight reporting.
It depends on phase one being right in one specific way: your website’s name, address and phone must match your profile exactly. Where they disagree — and they usually do — that inconsistency actively suppresses local rankings. Fixing it is part of this work.
It also feeds phase three. Map pack enquiries arrive mostly as phone calls, which is precisely the channel most businesses fail to track. Without call tracking, you can’t tell this is working.
| Service | Price | Scope |
|---|---|---|
| Setup & optimisation | £395one-off | Full profile build, categories, services, photos, initial posts |
| GBP management Most Popular | £295/mo | Weekly posts, review responses, Q&A, photo updates, monthly insights |
Already on an SEO plan? Google Business Profile management is included at every SEO tier. You’re not billed twice.
Get a free Google Business Profile audit. We’ll check your profile, your reviews, your categories, your NAP consistency and where you sit against nearby competitors — then tell you what’s actually holding you back.
We reply within one working day.
No spam, no pitch deck.