One place where every enquiry lands, gets followed up without anyone remembering to, and is tracked back to the spend that produced it. Built on GoHighLevel, HubSpot or Pipedrive.
A good prospect gets one follow-up email, doesn’t reply because they were busy, and is never contacted again.
None of this appears in a marketing report. Traffic looks fine. Ad spend looks efficient. The leak is invisible from the outside, which is exactly why it survives for years.
And every lead lost here cost precisely the same to generate as the ones you closed.
A CRM isn’t a database of contacts. It’s the thing that makes follow-up happen whether or not anyone remembers.
This is the question we get asked most, and the answer depends far more on your business than on which platform is “best”.
| Platform | Typical cost | Best for | The trade-off |
|---|---|---|---|
| GoHighLevel | £100–£130/mo | Service businesses. Combines CRM, funnels, email, SMS, booking, call tracking and review requests in one subscription — replacing four or five separate tools at £40–£60 each. | The interface is less polished than HubSpot’s, and it’s built for agencies and SMBs rather than enterprise sales teams. |
| HubSpot | Free tierupward | When you have a real sales team. Better reporting, better pipeline management, a much larger integration ecosystem, genuinely excellent if several people are working deals. | Paid tiers get expensive quickly, and builds cost more because there’s more to configure — typically 30–50% above our published figures. |
| Pipedrive | £15–£40/user | When you want simple and cheap. Straightforward pipeline management, easy for a small team to actually adopt. | It does less. Marketing automation, SMS and booking all need bolting on. |
If you’re a service business under twenty people doing your own marketing, GoHighLevel almost certainly wins on total cost and on how much it replaces. If you have a sales team of five with a manager wanting forecasts, HubSpot is worth the extra. If you just want a pipeline and nothing else, Pipedrive is cheaper than either and we’ll set it up without pretending you need more.
One thing that isn’t negotiable: whichever you choose, the subscription goes in your name, billed to you directly, at whatever the provider charges. We don’t mark it up and we don’t hold the account. If you leave, the system stays yours and keeps working.
We test your forms, trace where enquiries actually go, and find the leaks.
Chosen on your team size, sales process and what you’re replacing.
How your sales process actually works, documented before anything gets automated.
Pipelines, forms, booking, sequences, call tracking and connections to existing tools.
Sessions with your team, because a CRM nobody uses is worse than none.
Refinement, new automations and reporting as your process changes.
It probably isn’t right yet if you’re getting two enquiries a month. At that volume the bottleneck is demand, not handling — start with Grow and come back when the leak costs real money. We’d rather say that than sell you a system you don’t need.
It’s also what makes phase four possible. An AI agent can only qualify a lead if that lead was captured properly, in a consistent format, in a system that’s actually organised. Automating a disorganised process just produces disorganisation faster.
| Feature | Essential | Most Popular Growth | Advanced | Custom |
|---|---|---|---|---|
| Setup | £1,500 | £3,000 | £5,500 | From£9,000 |
| Pipelines | Single | Multiple | Full build | Bespoke |
| Included | Forms, booking, 3 automations | + email/SMS sequences, routing, review requests | + call tracking, attribution, dashboards | + integrations, SaaS mode |
| Training | Handover doc | 1 session | 3 sessions | Ongoing |
Ongoing management: £350–£950/month.
Platform subscription billed to you directly, in your name, at cost. HubSpot and Salesforce builds run 30–50% higher — quoted individually.
Get a free systems audit. We’ll test your forms, check your response times, trace where enquiries actually end up, and tell you which leak is costing you most — whether or not you fix it with us.
We reply within one working day.
No spam, no pitch deck.