Most people who enquire aren’t ready to buy that week. These are the pages and sequences that keep the conversation going after they’ve closed the tab and forgotten about you.
Most enquiries that eventually convert do so after several contacts, not one. But manual follow-up depends entirely on human memory, and human memory is occupied. The second, third and fourth touches are where most of the value sits — and they’re precisely the ones that never happen.
The opposite failure is just as common: a fourteen-email sequence written eighteen months ago, still running, still referencing a promotion that ended, sent to people who’ve already become customers.
Automation isn’t the goal. Continuing the conversation properly is. Automation is just what makes it happen reliably.
This is the part almost nobody explains, so here it is plainly.
A funnel is a response to a specific traffic source and a specific buyer. Building one before you know which campaigns and pages actually produce enquiries means guessing at both. This is why funnels sit in phase three, not phase one.
A seven-email nurture sequence makes sense for a £15,000 engagement. For a £400 job it’s exhausting, and it reads as desperate rather than helpful. Match the length of the sequence to the size of the decision.
Sequences go stale. Offers change, prices change, the business changes. A funnel is a living thing, and an unmaintained one actively damages you because it’s confidently saying things that aren’t true any more.
The best-performing sequences know when to stop selling and get a human involved. A prospect who replies with a real question should reach a person, not email four of seven.
Open rates and click rates are easy to report and nearly meaningless. The number that matters is booked calls, or enquiries that became customers. A sequence with a 40% open rate and no bookings is failing.
This is the one nobody wants to hear. If the thing you’re selling isn’t compelling, or the price doesn’t match the perceived value, or the market doesn’t want it — no sequence fixes that. We’d rather say it at the audit stage than build you something elaborate that can’t work.
Most businesses need a much simpler funnel than they think, connected properly, and revised twice a year. That’s usually the whole answer.
What happens now after someone enquires, and where the conversation stops.
How your buyers really decide, and how long that decision takes.
Landing pages built to convert one specific source of traffic, not everything.
Email and SMS matched to the size of the decision, approved by you.
Wired into your CRM, tested end to end before anything goes live.
Measured on bookings and enquiries, revised as offers and prices change.
They probably aren’t right yet if you don’t know where your enquiries come from, or if the offer itself isn’t converting when you speak to people directly. Fix the offer and the traffic first — a funnel amplifies what’s already working, and amplifies what isn’t.
They run inside the CRM built alongside them, which is why these two services are usually delivered together rather than separately.
And they feed phase four — once the sequences are working and the data is clean, AI can handle qualification and booking inside them, which is where the chatbot and agent work picks up.
| Build | Price | What it covers |
|---|---|---|
| Single funnel | £950 | One landing page, one email sequence, booking integration |
| Funnel System Most Popular | £2,450 | Up to three landing pages, email and SMS sequences, routing, no-show follow-up |
| Full automation build | £4,950 | Multiple funnels, segmented sequences, lead scoring, full CRM integration |
| Custom | From£7,500 | Complex journeys, multiple audiences, advanced logic |
Ongoing management from £350/month — sequence revisions, testing and reporting.
Usually delivered alongside a CRM build, since the sequences run inside it. Combined pricing available.
Get a free funnel audit. We’ll follow the path a real enquiry takes through your business, find where the conversation stops, and tell you what’s worth building — including when the answer is something much simpler than you expected.
We reply within one working day.
No spam, no pitch deck.