Google Ads & Performance Marketing

Turn Paid Traffic Into Predictable Revenue

Running ads is easy. Running profitable ads consistently? That’s where most businesses struggle.

At XCONS, we don’t just launch campaigns. We build performance-driven advertising systems designed to generate high-quality leads, reduce wasted spend, and maximise return on investment.

If you want clicks, any agency can help. If you want measurable growth, you need strategy.

Why Most Google Ads Campaigns Fail

Many businesses try paid traffic and experience:

  • High cost per click but low conversions
  • Poor-quality leads
  • No clear tracking of ROI
  • Weak landing pages
  • No retargeting strategy
  • Agencies reporting impressions instead of revenue

The issue usually isn’t Google Ads. It’s the system behind it. Without proper tracking, landing page optimisation, and funnel integration, ad spend becomes unpredictable.

The XCONS Performance Framework™

We approach paid traffic as a complete growth system — not isolated campaigns.

What’s Included in Our Google Ads & Performance Marketing Service

Our campaigns are built around measurable outcomes and may include:

  • Full campaign strategy & account setup
  • Keyword research & intent mapping
  • High-converting ad copy creation
  • Landing page alignment & optimisation
  • Conversion tracking setup (GA4 & tag manager)
  • Call tracking integration
  • Retargeting campaign setup
  • Performance monitoring & reporting
  • Ongoing bid and budget optimisation
  • Competitor analysis
  • A/B ad testing

We focus on revenue metrics — not vanity numbers.

Who This Service Is For

This service is ideal for:

  • Clinics & aesthetic practices
  • Service-based businesses
  • Coaches & consultants
  • Real estate agencies
  • Travel & tourism operators
  • eCommerce brands

This may not be ideal if:

  • You’re not ready to invest consistently in paid traffic
  • You don’t have a clear offer
  • You expect immediate results without testing and optimisation

Performance marketing requires strategic testing and data refinement.

Why Businesses Choose XCONS for Paid Traffic

Most agencies separate ads from funnels. We don’t. At XCONS:

  • Ads are connected to funnels and automation
  • Tracking is set up before scaling
  • We optimise for conversions — not clicks
  • We integrate CRM systems for full visibility
  • We focus on long-term profitability

Paid traffic works best when supported by strong systems. That’s our approach.

The Results You Can Expect

With proper implementation and investment, our clients typically experience:

  • Lower cost per lead
  • Higher conversion rates
  • Improved return on ad spend (ROAS)
  • More consistent lead flow
  • Better-quality enquiries
  • Clear visibility of marketing performance

Results depend on industry, competition, and budget — but structured optimisation consistently outperforms guesswork.

Google Ads Agency in Ilford & London

We support UK businesses seeking strategic Google Ads management and performance marketing services. If you’re searching for:

  • Google Ads agency UK
  • PPC agency London
  • Google Ads management Ilford
  • Paid traffic expert
  • Lead generation advertising

XCONS provides performance-focused advertising solutions tailored for scalable growth.

Frequently Asked Questions

Most campaigns begin generating data within the first 2–4 weeks. Optimisation improves performance over time.

Ready to Build a Profitable Paid Traffic System?

Stop guessing. Start scaling strategically.